Communication Agency. 15 years innovating for brands The internet giant plans to descend into the world of mortals and offer its products in physical establishments, which will appear under the Google brand. These new stores will be located in large commercial areas, distributed throughout several North American cities. With this initiative, the company intends to bring its products closer to the public, in general thereby encouraging them to try them, overcoming the barrier of online commerce; thus managing to increase its demand and, by extension, pave the way to welcome its flagship product: the much-desired Google Glasses. Although there has been no official statement from the company, close sources have informed the digital medium
that the company intends to land physically on the occasion of the next Christmas season. In this way, those from Mountain View would go on to compete face to face in the technology market with Apple and Microsoft, who already have physical sales of their products, which report a high profitability. Until now, they only had their own spaces in stores such Canadian Hospitals Email List as PC World, Best Buy or some North American airports; although especially aimed at the sale of their Chromebook computers. It seems that we can finally step on the ground exclusively Google. This step was already necessary, especially given the imminent launch of augmented reality glasses. A product that will undoubtedly cause a lot of expectation, and that users will want to have in their hands and see for themselves how it works before buying.
Google Glasses are scheduled to hit the public in 2014, In addition, the objective of these new stores could serve to begin to establish a commercial network for the sale of other devices such as tablets and smartphones of the company itself, while offering, like Apple, a personalized attention space for all its customers. . The great advantage of Google stores will be that users will be able to try the products before deciding to buy them. What will favor its acquisition, as well as the dissemination of the rest of the wide range of products signed by this great company. Although if this ambitious project is confirmed and despite the fact that the first stores would be opened only in the US, a positive experience could expand this business to other regions of the world such as Europe and countries such as England or Spain.