Is essential to obtain good results, enabling the correction of any strategic errors. Unique visitors Whether daily or monthly, the number of unique visitors to the page says a lot about marketing strategies , as is knowing where these people come from. average session time This metric is one of the best ways to translate user engagement, since too little time on the site can mean a serious problem with attraction and retention. Conversion rate It is essential to know how many visitors have become customers of your business, evaluating the page's persuasiveness. Customer acquisition cost (CAC) The lower the cost invested to convert a visitor into a customer, the more effective the marketing strategies are.
Digital product and market management When we talk about the digital product market, management plays a central role in the strategies of an enterprise. Without organized management, it is very difficult to achieve the planned success, especially when the Producer has a large team of Affiliates. The manager's role is essential for the best use Outlook Email List of the Affiliate program, as it serves as an impeller for more users to consume a particular product. Thus, the digital product market and Affiliate Programs grow and become increasingly important and profitable. Market segmentation is not a seven-headed beast, but it is certainly a topic that makes the heads of the most attuned managers.
And it's no wonder: in order to be able to thrive in a highly competitive and dynamic environment, in which consumers dictate the rules according to their preferences, companies need to be concerned with the definition (and reach) of their public- target. First of all, it is important to emphasize that segmentation is more than a marketing tool: it is an instrument of survival and a mechanism for profitability. So that you can use this strategy efficiently, reaping the positive results in your business, we will explain in detail how it all works. We'll explain the reasons that make segmentation so relevant, teach you how to segment your audience, and show you a list of great methods you can apply.