The advantage of traditional car manufacturers is their deep industry accumulation, and they take the initiative through independent research and development of car networking technologies, such as BMW IDrive and SAIC-GM's OnStar. Internet giants, on the other hand, based on their respective corporate genes and technological advantages, conduct OS-level layouts, trying to use their own rules to establish an ecological foundation for in-vehicle application scenarios.
First of all, Baidu. In 2015, Baidu launched CarLife, the first cross-platform car-connected solution in China. Its main functions are map navigation, phone calls and music. From a technical point of view, CarLife is a middleware between in-vehicle OS and in-vehicle applications. Its function is to migrate some applications suitable for use in the car on the smartphone to the car.
In this process, Baidu Maps with user advantages has become Baidu's stepping stone in the era of Internet of Vehicles. However, Baidu's real ambition should be Apollo, which provides autonomous driving solutions. At present, Baidu has reached strategic partnerships with more than ten car manufacturers to provide services such as high-precision maps and assisted driving.
In terms of Tencent, Tencent, which has already secured its leading position in mobile social networking, and has never been interested in hardware and OS, naturally wants to occupy in-vehicle social networking and audio-visual entertainment through TAI. Therefore, the biggest opportunity for Tencent in the era of the Internet of Vehicles is that its advantages in the field of C-end entertainment and social networking can be extended to the in-car scene.