Many brands struggle to go beyond basic personalization tactics, such as using the recipient's name. In fact, according to a new Yes Marketing survey, only Mexico Phone Number List 37% of consumers say that the personalization they receive from marketers is appropriate. (My employer) [Registration required] What's more, consumers see more and more email in their inbox every day. Approximately 269 billion emails are sent and received daily in 2017, and experts predict that by 2021, it will reach Mexico Phone Number List approximately 320 billion emails per day. If you don't have enough surveys, having a large amount of email in your consumer's inbox should be an incentive to enhance your email personalization game. Your competitors are already there and you're making it happen. Now is the time to stop procrastinating personalization and find a way to keep your customers excited by looking at your email (or better looking) in the ocean of poor brands. 5 Personalized Strategies to Try .
Today Before jumping into a personalized strategy that can make your email marketing program competitive, it's important to touch on the "reasons" why the following strategies are powerful. Sounds simple, but all of these strategies focus on relevance. When properly used, the timing, location, and behavior of the data we collect will always connect you with your customers. You will find that implementing one of the following ideas will accelerate the Mexico Phone Number List ROI of your email program. 1. Trigger email with real-time data: This type of email is personalized based on real-time data such as location, weather, and other events. Real-time email targets the subscriber segment when the content of the email is most relevant to the subscriber. Marketers can creatively use real-time Mexico Phone Number List data to increase customer relevance. Major events such as sports, community initiatives and weather (snow and rain) can enhance email and engagement. The use of real-time data helps marketers take advantage of the moment and relate to their current environment and potential mood.
Grub Hub handles this well when sending emails based on weather data. They know that delivery demand will increase during rain, snow, or unusually cold weather and will send emails to take advantage of these weather moments when they occur. Dunkin Donuts uses Mexico Phone Number List a similar approach by referring to the home team's sporting victory in the subject line combined with a local offer to take advantage of the positive moments of the subscriber's life. 2. Include subscriber email activity: There is data about the subscriber's email activity within the ESP (Email Service Provider). We know how many emails they have opened in a row when they first subscribe, or how active they were. Use Mexico Phone Number List this data in a creative way to keep subscribers interested. For example, a brand subscribes to personalized email to celebrate a key milestone in a relationship (for example, the anniversary of its first subscription) or to re-engage if it hasn't engaged for a period of time. Must be sent to.