Every year, we publish a survey of community managers in France . The opportunity to better understand the profile and daily life of those who work on social media. In the same vein, the Ida agency is now interested in the use and interest of companies and managers for social media. A comprehensive study, based on testimonials from members of general management (26%), communication (31%), marketing (16%),
sales (7%) and HR (4%) departments. Conclusions of the 2014 Enterprise & Social Media barometer 3 out of 4 leaders see social media as a societal change. 3 social networks are doing well: Facebook, Twitter and LinkedIn. 91% of leaders consider digital transformation to be a strategic objective. 72% of executives view social media as a strategic objective. 75% of managers consider the first results
of their social media strategies to be positive. 93% of managers consider e-reputation management to be strategic. 90% of leaders validate the effectiveness of social media for communication. 54% of executives approve of the effectiveness of social media for sales. 58% of companies watch over social media. 50% of companies use social media to communicate and/or prospect. Respondents identify two success factors for social media strategies: multi-channel integration and content quality.