Web Analytics: Measure to Succeed”. A Buy email list for those listeners and Internet users who want to know better what happens on your website. To do this, we spoke with Sergio Maldonado, author of this book. Audio player 00:00 00:00 Use the up/down arrow keys to Buy email list or decrease the volume. Web Analytics Book Cover Sergio Maldonado is the Director of MV Buy email list, which provides Web analytics services to its clients. In addition, he has the blog www.analiticaweb.es, which is where he talks about this topic. The interview Sergio MaldonadoIn the interview, Juan de Dios Salinas from Marcavirtual and David Pérez from Close marketing participated PD. What does Web Analytics represent to companies today?
Web Analytics is based on three points: Buy email list of investments in the advertising channel. Online marketing feeds on web analytics to see which campaigns work and which do not. Knowledge of the client. Market research. Know which products are suitable for the market. A level of investigation that allows to know a follow-up. Web channel optimization. All strategies related to the profitability of a website such as SEO, usability, internal optimization, etc. PD. The power of online measurement totally changes the way of making decisions… Peter Druker said, "What can be measured can be improved." Until now we had information after the Buy email list.
Now we also have it before. That which has not Buy email list, but has had an acquisition cost. JD. Do you think that today's Spanish businessman is aware of the importance of Web Analytics and the Internet? There are a lot of people who haven't seen it yet. In large companies, there are departments taken as rivals, because they cannibalize offline sales. There may even be departments that are at odds with each other. In areas of smaller companies, depending on the sector, there are Buy email list that do not bet. It may happen that one bets, and gains a competitive advantage, and therefore pulls the bandwagon of the others. E.g. Mango has set up a store, and Zara opens one in September. Also Buy email list. PD.