Social networks have multiplied rapidly, and they have added to each other, without replacing each other. Apart from a few disappearances, such as Myspace, we now use many networks, sometimes daily: Facebook, Twitter, G+, YouTube, Instagram… But we don't feel the same degree of attachment to all these networks. We can for example love YouTube, and hate Twitter. Or for example, enjoy G+ and not Facebook. It's actually quite common!
On the occasion of SXSW , UTA Brand Studio and technology presented the results of a study to find out which networks we were
most attached to according to our age and gender. Results rich in lessons. The study was conducted among 2006 American adults over the age of 18.The most surprising
thing about this study is surely the “general” ranking. Facebook is 1st, followed by Instagram, YouTube, Pinterest and Reddit. Twitter is only 11th, far from what we might imagine. This figure nevertheless demonstrates Twitter's difficulties in attracting new users, and gives reason to skeptics about its ability to grow.