Apr 12, 2022
The membership card is stored in the user's wechat account, and when consuming, they can get membership discount services from specific merchants. Merchants obtain precise target groups through wechat, and the promotion cost is not high, which is quite beneficial to the long-term accumulation of brand reputation and user volume. Mode 11: location + coupons, go to the nearest store for consumption the location function of wechat is a powerful tool for o2o to be realized. Taking mcdonald's as an example, consumers can send their location to mcdonald's wechat, and mcdonald's will feedback the store closest to the consumer. Consumers can collect coupons online and go to mcdonald's to spend. Mode 12: nearby people + qr code wechat can check nearby people, and merchants can put discount information in the introduction. When consumers see the discount special email list information, they can scan the merchant’s qr code and follow wechat to get discounts. Mode 13: moments e-commerce + sharing the opening of the wechat payment function makes it possible for e-commerce in the circle of friends. Relying on the word-of-mouth recommendation of friends, you can also sell goods in the circle of friends. The successful case is wang feng selling watches. At the same time, consumers are encouraged to share coupons in their circle of friends, and friends can also get the same discount through coupons, which will increase the intensity of promotion and the level of publicity. 3. How do individuals, institutions and media play with wechat? Mode 14: membership fees membership fees were created by chen kun, and this model can also be extended to individuals.