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sifat
Mar 06, 2022
In Tips and Tricks
Last week was a cornerstone event in the world of Auckland SEO, the Annual Google Partners Summit – known previously as the Google Masterclass. The event was held Friday 31st of August on the Auckland waterfront, and featured several talks full of valuable insight into updated Google Ads tools, new trends, and the future of digital. A.I. is For Everyone The first presentation at the Google Partners Summit focused on Google’s work and future plans surrounding Artificial Intelligence and Machine Learning. Some time was spent on differentiating these concepts – Artificial Intelligence was described as ‘the science of making things smart,’ and Machine Learning was outlined to be about ‘making machines that can learn to be smarter.’ Matthew Davison, Operations Lead of Google New Zealand, encouraged the audience to participate in Google’s progress by downloading Philippines Photo Editor the Crowdsource app, which improves the quality of translations across multiple Google platforms by drawing on the knowledge of their audience. Simpler Experiences, Better Results Another talk, given by Dave Booth, Founding and Senior Partner of Cardinal Path, covered a number of changes to the current suite of Google Ads tools. In an effort to streamline and simplify the Google Adwords platform, Google has collapsed many services into three – Google Ads, Google Marketing Platform, and Google Ad Manager. Booth went on to explain the ways automation is helping optimize the Google Ads platform, and why leaning into using automated tools is the path forward for digital marketing. He highlighted this point by covering the automated optimization score and recommendations page in the new Google Ads dashboard.
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sifat
Mar 06, 2022
In Tips and Tricks
Google has begun a campaign to organize online information for the scientific community, launching Google Dataset Search, a search engine that allows scientists, journalists, academics and the public to access sets of data from institutions such as universities and governments that publish their data online. What is Google Dataset Search? Created partially as a companion to Google Scholar, their search engine for academic reports and studies, Google Dataset Search will index metadata tags that data-publishing institutions will have to provide when they upload their data online and combine it with Google’s Knowledge Graph, to provide search results that are relevant for Dataset Search users. The Beta version launched last week is available in multiple languages, with support for further languages on the way according to a Google blog post from last week. This initial release will not immediately contain all the datasets available on the internet – Google has said that for now, Dataset Search will focus on data for Photo Editing Services environmental and social sciences, government data, and the sets of data available from news sources like ProPublica, with plans to expand in the future given that the service becomes popular and scientists and institutions start to release and label their data in a way that makes it accessible to Dataset Search users. What is Google’s aim with Dataset Search? In conversation with The Verge, Google AI research scientist Natasha Noy said that the aim with Dataset Search was to unify the wide range of different dataset repositories online, as currently scientific domains each have their own preferred repositories and don’t have a centralized resource that they can turn to for access to datasets from other governments, authorities and institutions. Google’s expansion into datasets isn’t unprecedented, as they recently made it much easier to access tabular data in standard Searches. The same metadata is now required for all tabular data and datasets in order to have them appear in search results, and while that initial update was focussed on making it easier for news organisations and data journalists to access data, this new search engine is for a much broader audience, and will make it easy for any internet users to find and learn about datasets without much difficulty.
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